The McDonalds Corporation and LeBron James is sending the
message in the video. McDonalds is one of the biggest fast food chain restaurants
in the world and have some very unhealthy food. LeBron James is a star NBA
player that a lot of people like. The audience that is being targeted in this
commercial would be anybody that watches TV, and basketball fans. It is aimed
mostly at basketball fans because LeBron James is the one sending the message. The
intended audience members in this video are people who might be having money
problems or are just easily influenced because in the video it says that there
are 1 and 4 wins and everybody that won in the video won big prizes. The rhetor
made this video because they want the viewers to go out and purchase their
products. The effect that was intended to have upon the audience was that if
they buy the products shown in the video they could have a chance at winning
big prizes. LeBron James is a very big star in the NBA world and they probably
put him in this video to influence people that are fans of his to buy their
product because he buys the product. The rhetor appeals to the audience’s sense
of logic by showing the “1 and 4 wins” in the commercial to make people believe
that if they buy this product they could win millions of dollars. They
establish credibility because they have actually had people win the prizes in
real life but I myself do not trust the sender because it is not that easy to
win big prizes. The rhetor appeals to the audiences emotions by showing people
winning in the commercial and acting happy and they also appeal to the emotions
by showing the odds of winning.
