The McDonalds Corporation and LeBron James is sending the
message in the video. McDonalds is one of the biggest fast food chain restaurants
in the world and have some very unhealthy food. LeBron James is a star NBA
player that a lot of people like. The audience that is being targeted in this
commercial would be anybody that watches TV, and basketball fans. It is aimed
mostly at basketball fans because LeBron James is the one sending the message. The
intended audience members in this video are people who might be having money
problems or are just easily influenced because in the video it says that there
are 1 and 4 wins and everybody that won in the video won big prizes. The rhetor
made this video because they want the viewers to go out and purchase their
products. The effect that was intended to have upon the audience was that if
they buy the products shown in the video they could have a chance at winning
big prizes. LeBron James is a very big star in the NBA world and they probably
put him in this video to influence people that are fans of his to buy their
product because he buys the product. The rhetor appeals to the audience’s sense
of logic by showing the “1 and 4 wins” in the commercial to make people believe
that if they buy this product they could win millions of dollars. They
establish credibility because they have actually had people win the prizes in
real life but I myself do not trust the sender because it is not that easy to
win big prizes. The rhetor appeals to the audiences emotions by showing people
winning in the commercial and acting happy and they also appeal to the emotions
by showing the odds of winning.
Thank you for so clearly addressing each part of an Aristotelian analysis! You made it easy to be a reader here; I didn't have to struggle to figure out if you'd included each part of the assignment.
ReplyDeleteTwo tips:
--The end of your post could have a sentence of general summary about the video's overall success at making its argument;
--As far as the visual part of a blog post goes, you could break this into a few smaller paragraphs with spaces between them.
Solid work here, though!
I like how your video was short and sweet. Having said that, I feel that you did a great job summing up the point that Mcdonalds was tryng to get across.
ReplyDeleteOverall you put together a very nice analysis. I like how you mentioned that both basketball fans and anybody who watches TV are the targeted audience because I originally thought that it would just be TV watchers. However, after reading your post I realized that basketball fans were actually the primary audience. Also, going off of your money problems line. I realized that ordinary Stacy won the money, while the celebrity just got free fries. There are a lot of different things the company could be trying to say with this. However, what immediately comes to mind is that people with less money are more likely to win big, or it could just be to show that everyday people can win big too. Again, nice job on the post. Keep up the good work.
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ReplyDeleteAren't most of the bigger prizes, like a million dollars, obtainable through collecting multiple pieces? It's based off the Monopoly game after all, you don't win at Monopoly by not owning the same chunks of property. (& it's always hard to get the one you need!) They distract the viewer by saying “125 million winning game pieces.” & flashing things like cars, money, & vacations at us. But in small writing it says, “mostly food prizes.” They did a good job of misleading the viewer, but really it's a great, tricky advertisement that pumps a lot of feel good positive 'you can be a winner' attitude at you that is obtainable by buying their product. I'm sure exactly what Mc Donalds wanted!
Good post direct and to the point. I agree with the psychological techniques you described as well as what "kijipai" mentioned. They definitely go all out to get their product to appeal to the viewers. But I definitely see a trend with fast food marketing towards lower income. Along with tobacco and alcohol. Thanks for sharing!
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